An awesome conversion unconference

September 9th 2017

Utrecht, the Netherlands

  Bring your own ideas or challenges to discuss

  8 tracks & 8 time slots: 64 possible CRO sessions

  You are free to choose your own ticket price

And join a fun Saturday with other CRO practitioners

What is Conversion.Camp?

Conversion optimization is not new anymore. As a consequence, the experience and knowledge of all conference attendees together reaches beyond the knowledge of speakers. We would like to invite you all to share your knowledge and to elaborate on relevant CRO topics for this reason. 

Do you work in conversion optimization or do you like to learn more about conversion optimization? Join us and learn from other professionals in the field. Share your knowledge and thoughts with over 100 attendees and work together to improve the CRO field and your own knowledge. 

Conversion.Camp will be a free of costs meet-up in Utrecht for conversion professionals. Please sing up quickly, we have a limited number of tickets. Do you have a ticket and are you not able to join us anymore? Make someone else happy and cancel your ticket as soon as possible.  

Every attendee, beginner to expert, can run a session on any CRO related topic that you can think of!

Main 2017 sponsors:

  1. Conversion.Camp is a free to attend event about Conversion Rate Optimization (CRO). Organizers are only allowed to get money from sponsors or donations from attendees.
  2. You are only allowed to register for a ticket if you are willing to share your knowledge and are open to dialogues during Conversion.Camp.
  3. No sessions will be scheduled up front. At the start of the event all attendees can list the sessions they would like to run on the unconference board.
  4. Conversion Camp is a dialogue. There will be no monologue presentations. Attendees that run a session (the conversation starters) will share their ideas, problems or challenges. Typical sessions titles are: “I want to learn more about…”, “How to improve…” and “I have this idea and…”. All other attendees (the knowledge sharers) will interact during the session.
  5. Everyone that wants to run a Conversion.Camp can start one as long as they obey the 4 rules above and notify the Conversion.Camp team ( of the fact that they are running one (so we can list them and notify local people).

The 5 golden rules of Conversion.Camp


Seats2Meet, Moreelsepark 65, Utrecht, the Netherlands

On crawling distance from Utrecht central train station!

Schedule of the day

09:30 Registration start

10:15 Welcome talk & Explaining the rules 

10:30 Session board is opened!

11:00 - 11:25 Sessions round 1

11:35 - 12.00 Sessions round 2

12:10 - 12:35 Sessions round 3

12:35 - 13:35 Lunch & board update

13:40 - 14:05 Sessions round 4

14:15 - 14:40 Sessions round 5

14:50 - 15:15 Sessions round 6

15:15 - 15:45 Break & board update

15:45 - 16:10 Sessions round 7

16:20 - 16:45 Sessions round 8

16:50 Thank you & Wrap up

17:00 Drinks (till 18.00)

Place to meet after Conversion Camp: Stairway to Heaven, Utrecht (5 minute walk)

Thank you to all Conversion.Camp 2017 partners:

Conversion.Camp is founded by Dutch analytics & Optimization blog in a joint force with the Online Optimizers Meetup group.

Any questions - contact Conversion.Camp / at

And join a fun Saturday with other CRO practitioners