Bring your own ideas or challenges to discuss

 8 tracks & 8 time slots: 64 conversion sessions

 Attendees from 10 differente countries

An awesome conversion unconference

April 23rd 2016

Utrecht, the Netherlands

Get info on the location and the schedule

Live Session board

What is a Conversion.Camp?

Conversion is not a new topic anymore, it's a mature industry. Nowadays the knowledge of all attendees at conversion conferences is way bigger than the knowledge of the speakers. If you really want to learn and improve, the attendees should be speakers and the speakers should be attendees. Conversion.Camp is set-up to facilitate that thought.

The 5 golden rules of Conversion.Camp

  1. Conversion.Camp is a free to attend event about Conversion Rate Optimization (CRO). Organizers are only allowed to get money from sponsors or donations from attendees.
  2. You are only allowed to register for a ticket if you are willing to share your knowledge and are open to dialogues during the Conversion.Camp.
  3. No sessions will be scheduled up front. At the start of the event all attendees can list the sessions they would like to run on the unconference board.
  4. Conversion Camp is a dialogue. There will be no monologue presentations. Attendees that run a session (the conversation starters) will share their ideas, problems or challenges. Typical sessions titles are: “I want to learn more about…”, “How to improve…” and “I have this idea and…”. All other attendees (the knowledge sharers) will interact during the session.
  5. Everyone that wants to run a Conversion.Camp can start one as long as they obey the 4 rules above and notify the Conversion.Camp team ( of the fact that they are running one (so we can list them and notify local people).

Seats2Meet, Moreelsepark 65, Utrecht, the Netherlands

On crawling distance from Utrecht central train station!


Schedule of the day

09:30 Registration start

10:15 Welcome talk & Explaining the rules 

10:30 Session board is opened!

11:00 - 11:25 Sessions round 1

11:35 - 12.00 Sessions round 2

12:10 - 12:35 Sessions round 3

12:35 - 13:35 Lunch & board update

13:40 - 14:05 Sessions round 4

14:15 - 14:40 Sessions round 5

14:50 - 15:15 Sessions round 6

15:15 - 15:45 Break & board update

15:45 - 16:10 Sessions round 7

16:20 - 16:45 Sessions round 8

16:50 Thank you & Wrap up

17:00 Drinks (till 18.00)

Place to meet after the conference: Stairway to Heaven, Utrecht (5 minute walk)

Conversion.Camp is proudly part of Conversion Week 2016

Conversion.Camp is founded by Dutch analytics & Optimization blog in a joint force with the Online Optimizers Meetup group.

Any questions - contact Conversion.Camp / at